Performance Selling - Module 4 - Client Executive Engagement

What is "Performance Selling (PS) - Module 4 - Client Executive Engagement" about?

Challenge your clients and successfully motivate them to actively engage in joint business with you.

Best-in-class client executive engagement means...

• Conducting effective "challenger sale" meetings

Every salesperson is able to prepare and run effective meetings in challenger style, clearly demonstrating the value of teaming up and going forward with the client.

• Creation of executive interest and active support for relevant business ideas

Ensuring that the client takes an active part in further developing the opportunity to successful closure.

Contents (PDF-format):

• Client Executive Engagement: Overview
• How to prepare and conduct effective Executive Meetings
• Deep Dive: "The Meeting Planner"
• Key Concept: The "Challenger Sale" Approach
• How to deliver a best-in-class Challenger Sales Pitch