Performance Selling - Module 3 - Lead Generation

What is "Performance Selling (PS) - Module 3 - Lead Generation" about?

Generate a significant number of high-quality leads to fuel your selling activities.

Best-in-class lead generation means...

• Identification of promising business ideas for a specific audience

All salespersons are constantly up-to-date regarding relevant - existing and upcoming - offerings and specific sales initiatives and have a clear idea of where to position relevant offerings in their network.

• Positioning and validation of business ideas

Every seller is able to effectively reach out to relevant audiences / contacts in his or her network for positioning and validation of business ideas.

Contents (PDF-format):

• Lead Generation: Overview
• Lead Generation: The 3 Key Tasks of a Salesperson
• Deep Dive: Successful "Cold Calling"
• How to leverage the full "Power of your Ecosystem"